BUKIT JALIL – The Le Tour de Langkawi (LTdL) today announced early corporate sponsorship worth RM1.31 million from three firms for this year’s edition of the tour.
The race is scheduled from September 23 until 30.
The three firms are local sportswear brand Pace, TikTok, and Chinese video technology firm Zhejiang Dahua.
The value of sponsorships from each are RM500,000 from TikTok, RM550,000 from Pace, and RM260,000 from Dahua.
National Sports Council (NSC) director-general Datuk Ahmad Shapawi Ismail said that the sponsorship agreement with the three firms has been finalised, with more sponsors set to be announced soon.
“Pace will sponsor all attire, including winners’ jerseys at every stage and the leader’s jersey.
“Their involvement in sponsoring the race will give this local brand exposure to an international audience as the race will be broadcast live on TV,” said Shapawi at a press conference here today.
Also present at the press conference were Pace executive director Teoh Chia Chun, TikTok sport content and operating manager Darren Quek, Zhejiang Dahua managing director Levi Wen, and LTdL chief executive Emir Abdul Jalal.
TikTok is the official social media partner for the race, and the platform will promote content for the tour as well as livestream it.
“So far, there have been 49 videos promoting LTdL 2023, which have garnered 1.2 million views on TikTok,” added Shapawi.
This is the second time TikTok and the NSC are collaborating after having partnered for last year’s Sukma in Kuala Lumpur.
Dahua will be the official telecommunications equipment and services partner. It will also be providing hi-tech body cams, which will assist race commissaires in recording any important incidents during the race.
Emir also added that the amount of sponsorships accumulated so far is enough to run this year’s edition of the tour.
The first stage of the race will flag off from Kerteh to Kuala Terengganu.
The final stage will start in Setia Alam and end in Kuala Lumpur. – September 6, 2023